Your 2024 Marketing Plan
Generating TikTok & Facebook Reel Ads
AI Digital Marketing Dominance
The Google Maps Playbook
Marketing Plan Workbook
How to Rank on Google Maps
Planning Sheets
AI Prompts
Content Planning Guide
Keyword Sheet
Walk-Ins Welcome: A Healthcare Marketing Podcast
Walk-Ins Welcome: A Healthcare Marketing Resource Facebook Group
Southern Immediate Care opened a new location in Chelsea and acquired an urgent care facility in Hoover. Facing increased competition, they aimed to boost patient numbers and enhance their brand presence through targeted digital marketing and social media engagement.
We implemented a comprehensive digital marketing strategy, including website development, SEO, Google Business Profiles, and Google Ads campaigns. By creating a user-friendly website, optimizing local search visibility, targeting specific keywords, and refining ad copy and targeting, we improved performance, reduced costs per conversion, and increased clinic traffic, enhancing visibility and boosting patient volume and community engagement.
• Opened 2 locations in Helena and Homewood, 2 new locations preparing to open this year
• 3,241 Calls - Over 3 Months
• 15 top keywords ranked #1 on Google
• In the Map 3 Pack across all locations
AFC Urgent Care faced low patient numbers despite spending $7,000 per month on PPC, Google My Business, and SEO. Patient visits dropped to 12-13 per day in March, despite a $10,000 PPC spend. With a prime location, a 4.9 rating, and 291 reviews, the clinic struggled against strong competition and limited results from community engagement.
We implemented a comprehensive digital marketing strategy including website development, SEO, Google Business Profiles, and Google Ads campaigns. By optimizing these elements, we enhanced visibility, increased patient volume, and boosted community engagement.
• Generated 169 leads in May
• Achieved the highest patient day on record with 47 patients in a single day
• Maintained a cost per conversion of just $9 in under two months
• Successfully targeted desired specific services, personalized to the clinic's unique offerings
While our marketing toolkit is designed to empower you with DIY resources, we understand that implementing these strategies on your own can sometimes be challenging. If you find yourself needing extra guidance or specialized expertise, we're here to help!
You can book a time in our calendar to schedule a discovery call and see if we'd be a good fit to work together. At Patient Care Marketing Pros, we're committed to helping you bring in more patients, provide better care, have repeat visitors, and scale up your clinic. Let's explore how we can assist you further!
Social Media Management
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